Comprehensive communication theories and practical applications emphasize real-world examples and contemporary topics for interpersonal, group, and public communication competence.

This 5-principles approach helps students build the practical skills they need to become effective communicators.

The preeminent guide to preparing and presenting speeches helps students keep the audience foremost in mind.

By focusing on the dynamics of diverse audiences, ethics and communication apprehension, the text narrows the gap between the classroom and the real world.

This comprehensive, up-to-date look at PR highlights time-honored techniques and emphasizes ethical responsibility.